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Governance and Strategy


APPA’s corporate structure is one of a company limited by guarantee. It is also a large registered not-for-profit entity under the Australian Charities and Not-for-profits Commission Act 2012 (Cth) (ACNC Act).

As such, the ACNC requires APPA's annual financial reports to be audited. APPA's current auditor is Susan Barbour of Subar Assurance.

APPA operates under the rules contained in its Constitution and is governed by a Board of Directors. The Board is dedicated to a governance framework which ensures the creation, protection and enhancement of membership value. The Board has also developed a range of operational and membership-focused policies and procedures to support the Constitution in the effective operation of the Association.

The role and responsibilities of the Board are outlined in the Board of Director Charter and Guidelines For Operations and supported by two formal sub-committees with detailed terms of reference: the Governance Committee and the Audit, Finance and Risk Committee.


Strategic Plan (2020-2024)

A result of our members' vision, feedback and consultation, the Strategic Plan (2020-2024) outlines a renewed direction for APPA. Over this three-year period, the strategic plan will provide our staff, Board, volunteers and members with a purpose to everything we do and guidance regarding the way it should be done. The Association's new pathway will see it explore new initiatives that benefit not only members, but also the wider industry.

Purpose: Ignite the tangible connection between brands & the community.

Mission: Elevate, unite and inspire the promotions industry.

Strategic platforms

Growth: Enable industry growth through technology and innovative solutions through three key strategic initiatives.

Community: Connect businesss professionals through inclusion and sharing through two key strategic initiatives.

Strength: Safe-guard the reputation and credibility of members and the industry through three key strategic initiatives.

Learn more about APPA's eight supporting strategic initiatives in the video below: