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Here’s what the judges had to say:

Great work identifying an overlooked segment and then designing and delivering an engaging solution and slick packaging.

Here’s what the judges had to say:

Well explained from the beginning, and on point to each of the questions. With good data to back the campaign’s success.

Great range of branded merchandise and point of sale material that will be used well after the event and indeed will help build for 2025. Well supported with social media. The large increase in product sales for the event proves the campaign’s success.

Here’s what the judges had to say:

The sheer scale and commitment of this campaign is magnificent. It ticks all the boxes in terms of branding and design whilst supporting the retailer.
From POS to giveaways and prizes, it’s certainly extensive and covers many facets of a campaign, well-supported by the sales data.

Great work in designing and implementing a very creative and sophisticated in store campaign. Attention to detail is fantastic and the results speak for themselves.

Here’s what the judges had to say:

Absolutely brilliant!

This humble product ticks so many boxes. Not only does it replace print collateral that would be required to support the event, but it has multiple uses and it can be used beyond the event.

An excellent example of how a well thought out, branded merchandise item can reduce single use print collateral. Not only a useful item for attendees at the event, but also a piece of memorabilia that will be kept long after the event. 

A brilliant and creative product for the event. Well thought through, combining an ongoing practical product use for the length of the event and beyond.

Here’s what the judges had to say:

A solid entry, demonstrating great innovation.

This is a refreshing supplier initiative, and it is something different from the standard branded merchandise offerings. It is well supported by online marketing tools.

Great product innovation that ticks many boxes - diverse range, sustainable, quality, price point, interactive all with a great branding option.

Here’s what the judges had to say:

Hamish reads like a human dynamo, and it’s great to see such enthusiasm about him. 

Hamish appears to be a dynamic and energetic young man. No doubt he will be a business and industry leader of the future