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Fun fact: It’s just 133 days until summer and 157 days until Christmas!

Have we got your attention? Good, because now is the perfect time to start helping your clients plan their corporate gifting and branded merchandise campaigns.

As the days grow longer and the festive spirit builds, your clients across Australia and New Zealand are looking for meaningful ways to connect with their customers and teams. This is your opportunity to support them with thoughtful, seasonal gifts that make a real impact.

This August in Australia and September in New Zealand, APPA invites you to join us at our upcoming Roadshow - Corporate Gifting Unwrapped, your chance to gain exclusive access to the latest branded gifts, summer-ready products and campaign inspiration that will enable you to provide exceptional solutions to your clients.

Why Corporate Gifting Still Matters for Your Clients

Whether your clients want to recognise their teams, thank loyal customers or create standout brand moments, well-timed corporate gifting delivers measurable results.

By offering your clients:

• Solutions that strengthen relationships with clients and staff
• Meaningful, tangible items that boost brand recall
• Creative seasonal campaigns that set them apart
• Gifts aligned with their company values and culture

You position yourself as a trusted partner who understands their needs and helps them achieve their goals.

Summer: The Ultimate Season for Your Clients’ Brands

Summer is more than a season, it’s a mindset of fun, connection and shared experiences. It’s the perfect time for your clients to get their brand into people’s hands (and beach bags).

From branded towels, sunglasses and picnic gear to eco-friendly drinkware, tech accessories, travel kits and summer uniforms designed to beat the heat, summer gifting offers a fantastic chance to combine utility, comfort and strong brand visibility.

Plus, don’t overlook essential branding tools like banners, marquees and signage - these help your clients stand out at events and activations throughout the season.

Pro tip: Encourage your clients to plan early for better product availability, customisation options and seamless campaign integration.

Unwrap the Latest Corporate Gifting Trends — Coming to a City Near You

The APPA Roadshow: Corporate Gifting Unwrapped, touring Australia this August and New Zealand in September, is designed to equip distributors like you with everything needed to serve your clients better.

At this event, you’ll discover:

• The newest promotional products for summer and Christmas campaigns
• Current corporate gifting trends that resonate with end clients
• A wide range of sustainable and Australian-made gifting options
• Access to leading suppliers and product experts who can help bring your clients’ ideas to life
• Connections with APPA Member service providers and decorators who support your business growth
• Customisation, branding technology, and production solutions
• Innovative decorating techniques to help you offer even more value

Help Your Clients Make a Lasting Impact This Season

Your clients are already planning ahead, now’s your chance to meet their needs with expert advice and fresh ideas. From summer uniforms and event signage to curated gift packs and standout branded merchandise, you can help them deliver gifting campaigns that truly resonate.

• Provide your clients with solutions they’ll love.
• Help them stay ahead of the seasonal rush.
• Position yourself as the trusted expert for branded gifting and summer activations.

📍 Distributors, click here to register to attend the APPA Roadshow: Corporate Gifting Unwrapped

Let’s work together to unlock the full potential of promotional gifting and make this summer and Christmas one your clients will remember.