As we step into 2025, APPA has pulled some insightful data to highlight the current trends in the promotional products industry. Our search analytics reveal the most in-demand products and suppliers shaping the market so far this year. Whether you're looking for inspiration or keen to align your offerings with industry demand, these insights offer valuable direction for businesses within the promotional products space.
The following products have been the most searched by APPA members, indicating strong demand across different categories:
Sunscreen (Top Searched) – Sun safety remains a priority, with branded sunscreen being a popular choice for outdoor events and corporate giveaways.
Fans – With warmer temperatures, portable fans are proving to be a hot commodity for summer promotions.
Aprons – Custom aprons continue to be a favourite in hospitality and home-related promotions.
Umbrellas – A timeless promotional staple, umbrellas provide both practicality and brand exposure.
Cubes – Customisable cubes are gaining traction, likely due to their versatility in promotions and branding.
Caps – Always a top contender, promotional caps remain a stylish and effective branding tool.
Notebooks – With sustainability on the rise, eco-friendly notebooks are a sought-after corporate gift.
Sunglasses – Fashion meets function with custom-branded sunglasses, a favourite for outdoor events.
Scarf – As the seasons change, personalised scarves are emerging as a stylish promotional accessory.
Singlets – A go-to for sports teams, gyms, and summer promotions, singlets remain a wardrobe essential.
APPA members are also turning to these suppliers to source their promotional products:
TRENDS (Top Searched)
Logo Line
JB’s Wear
Promo Brands
HT-Sourcing
Dex Group
Nottage International
PromoCollection
PromoStock
Promatica
The 2025 search trends highlight a growing demand for practical, seasonal and stylish promotional products. The focus on sun safety, outdoor essentials and wearable merchandise indicates a shift towards functional and on-trend branding solutions.
Stay tuned as we continue to track industry insights and provide valuable data to help you stay ahead in the promotional products market!
Want to see more trends? Stay connected with APPA for ongoing updates and industry insights!
