77%

purchased after receiving a promotional product

81%

can recall the brand on merchandise they've received

84%

tell others about a brand after receiving merchandise

Study One

The Recipient Study

399 respondents who have received promotional products

What happens after a branded item lands in someone's hands? This study tracks recall, behaviour and advocacy among recipients.

• 77% went on to purchase from the brand
• 66% visited the brand's website or social channels — physical products driving digital action
• 84% told others about the brand

Study Two

The End-User Study

228 mostly micro and small business buyers and decision-makers across ANZ

What drives the people who buy branded merchandise? This study reveals how decisions are made — and what's changing.

• Price and quality lead provider selection, with customer service close behind
• 55.8% say sustainability is important or extremely important when buying
• Buyers are rejecting single use items in favour of merchandise made to be kept and used