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When customers ask AI who to buy promotional products from, does your business come up?

AI is changing how buyers discover distributors and decide who to contact. Alongside traditional search results, tools such as ChatGPT, Gemini and Copilot are giving customers another way to find businesses, compare options and ask for recommendations.

For promotional products and merchandise businesses, this raises an important question: how visible is your business in these search results, and what can you do to improve your chances of being found?

Join APPA for an exclusive webinar with Kevin Bees, Founder of ProfitHive, to explore how AI search works and the practical steps you can take to strengthen your online visibility.

Designed for business owners and marketing teams, this session will explain what helps AI tools find, understand and recommend a business. Kevin will explore the role of your website, reviews, directory listings and mentions across the web, including how your APPA member profile can support your visibility.

Webinar details

Date: Thursday 19 November 2026

Time: 12pm AEDT | 2pm NZDT

Duration: 60 minutes

Format: Online webinar

Access: APPA Members: FREE | Non-Members: $30 AUD

You’ll learn:

• How search is changing: Understand how AI-generated answers are influencing the way buyers discover businesses.
• Where your business stands: Watch a live visibility test using promotional products industry searches to see which businesses appear.
• What supports AI recommendations: Explore the signals that help establish your business’s relevance and credibility.
• How to improve your website: Discover simple changes that help AI tools read, understand and reference your business.
• Where to start: Leave with a one-page “Get Found by AI” checklist and practical actions to prioritise.

Meet Kevin Bees

Profit Maximisation Expert | Founder, ProfitHive

Kevin Bees, Founder of ProfitHive, helps business owners improve profitability, strengthen cash flow and use AI effectively. He has presented to thousands of business owners across 12 countries.

A Fellow Chartered Global Management Accountant and former Tony Robbins coach, Kevin combines financial expertise with practical ways to simplify administration, sharpen marketing and save time.

His hands-on experience in Generative Engine Optimisation (GEO) includes leading an initiative that produced 153 AI-optimised articles in 10 minutes. In this webinar, he’ll share practical steps to help APPA members get found in AI search.

This session is ideal for roles responsible for business growth, marketing or their company’s online presence.

Register now to understand how your business appears in AI search and where to focus your next steps.