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Australian Promotional Products Industry Stats

In Tough Economic Times Promotional Products Australia Offers Affordable, Accountable & Measurable Advertising

Now more than ever, marketers need to reward and build brand loyalty. It is important to continue to acknowledge and thank clients, employees and suppliers. Marketers spend more than $1.34 billion dollars (AUS) and $144 million (NZ) a year on promotional items for one reason...... they work!

• 52% say their impression of a company is more positive after receiving a branded product.
• 76% recall the name advertised on the product.
• 55% keep the item for more than one year.
• Nearly 50% of recipients use them daily.
• 52% of people do business with a company.
• Spend less, achieve more and remind people about the benefit of doing business with you.

Promotional Product Use In the Office

• How many people have at least one logo branded product in their offices?
• How many have 2 or more in their offices?
• In the work place, more than half of people hold onto a gift product from 1 to more than 4 years.

Promotional Products in the Home

• How many people have at least one custom branded product in their kitchens?
• How many have 2 or more in their kitchens?
• In fact, the kitchen is the #1 place people use and keep them (People spend on average 3-5 hours a day in their kitchens)

The Reach & Recall Effects of Promotional Gifts

• 71% of business travellers surveyed reported receiving a promotional gift in a 12 month period.
• 33.7% of this group had the item on their person.
• 56% of people kept theirs for more than one year.
• 76.4% said they kept them because they are useful.
• 76.1% of the respondents could recall the advertisers name on the product.

How effective are Promotional Products for staff retention, motivation and brand interest?

• 75% of Human Resource mangers surveyed are using custom merchandise in recognition programs.
• 72% of marketing and HR managers say that promo marketing is highly effective in motivation and retention of staff.
• 100% of advertisers said that promo marketing returned a favourable response to their campaign.
• 69% of advertisers said promo marketing efforts increased brand interest and 84% it created more favourable impressions of the brand itself.

Using Promotional Merchandise the Right Way:

• A product is just a product, until it is linked with a promotion, it then becomes an advertisement.
• The most successful advertising campaigns are the result of a planed strategy.
• Throwing products at your target market without that planning is a waste your marketing dollars.
• The product is only one component in the whole campaign.
• The creativity used to get a response is the key to increasing profits and promoting brands.

Successful Promotional Campaigns Require:

• Strategic ‘logistical’ and ‘emotional’ roll out
• Action engagement triggers
• Data collection analysis
• Technical logo application knowledge
• Creating the difference between a ‘passive’ and ‘active’ promotion

For over 25 years APPA has represented the promotional products industry in Australia, New Zealand, New Caledonia and PNG. The APPA membership includes more than 800 of the top promotion industry professionals in these regions. Through maintenance of professional standards, ongoing education and the provision of information resources APPA promotes the positive development and continuing good standing of those segments of the advertising industry engaged in manufacture, distribution and logo application of branded merchandise and the provision of promotional marketing services. APPA members agree to follow a code of conduct which ensures best business practice and ethical behaviour, meeting the highest industry and community standards.