As we look back on the year, APPA Search continues to prove itself as one of the most valuable tools for APPA Members, helping distributors source trusted suppliers and giving suppliers greater visibility and product reach across the promotional products industry.
With thousands of searches conducted throughout the year, these insights offer a snapshot into what products, categories and suppliers captured the attention of the industry in 2025.
Why Distributors Love It
Why Suppliers Love It
If you're an APPA Member and not yet maximising APPA Search, now is the perfect time to get started.
2025 Top Searches on APPA Search
Below is a breakdown of the most searched keywords, categories and suppliers on the platform in 2025.
Top 10 Searched Keywords
10 - ADIDAS
9 - Laptop Sleeve
8 - Diary
7 - Luggage Tag
6 - Socks
5 - Scarf
4 - Apron
3 - Sunscreen
2 - Fan
1 - Umbrella
Trending insight: Functional outdoor products and everyday accessories dominated keyword searches this year, with umbrellas taking the top spot.
Top 10 Searched Categories
10 - Leisure and Outdoors
9 - Pens and Pencils
8 - Polo Shirts
7 - Tote Bags
6 - Office Stationery
5 - Headwear
4 - Drinkware
3 - Shirts
2 - Bags
1 – Clothing
Trending insight: Apparel and bags continued to lead the category rankings, proving their ongoing popularity with clients across all industries.
Top 10 Searched Suppliers
10 - The Premier Collection
9 - Legend Life
8 - HT Premium
7 - PromoCollection
6 - Intex Global
5 - Nottage
4 - Logo Line
3 - Promo Brands
2 - Dex Group
1 - Trends
Unlock the Power of APPA Search
APPA Search is built to help members work smarter not harder. Whether you’re a distributor looking for product solutions or a supplier wanting to give access to your range, the platform connects the industry in a meaningful and efficient way.
If you would like to know more about APPA Search or how to get involved, please reach out to info@appa.com.au.
