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By APPA President Robert Williams
Nearly two and a half years after COVID-19 first breached our borders, life is beginning to look a little like it did in the pre-pandemic era, only now more hectic with the end of the financial year upon us.
For many months, the promotional products industry lay dormant as clients slashed advertising budgets to minimize expenses and stay afloat.
Today, the situation could not be any more different, with the majority of distributors and suppliers in the industry experiencing a surge in orders and heightened interest in their products and services.
Promo, it seems, is more popular than ever, and demand is exceeding supply.
The economic ramifications of the global pandemic continue to reverberate throughout the world, tainting what would otherwise be an exciting era for the promotional products industry. Supply chain issues, staff shortages, freight delays and inflation (all by-products of the pandemic) are hammering distributors and suppliers alike, breeding uncomfortable levels of stress and anxiety throughout the industry.
Now more than ever, it is important to stay positive and prioritise your mental health and wellbeing.
If you’ve found yourself eating negligently, losing sleep or working obscenely late hours, you are certainly not alone.
If you’re feeling particularly anxious or burdened by pressures at work, try implementing one of the following into your routine to help you maintain a relaxed, positive mindset: