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Feature article
01 February 2023

PPAI, PSI and BPMA lead a global resurgence of in-person promo events

The year 2023 promises to be a big one for in-person promotional product trade shows and events right around the world.

One month into the new year, and the promo world has already seen the successful organisation and delivery of three of the world's biggest promotional product trade shows: PPAI Expo (Las Vegas, 9-12 January), PSI (Düsseldorf, 9-11 January) and Merchandise World (Coventry, 25-26 January).

PPAI Expo 2023 (US)

This year, PPAI Expo 2023 (pictured below) topped 10,000 distributors and 15,500 total professional attendance across four days. While The PPAI Expo made its in-person return in 2022, this year proved to be a greater return to prominence for the industry’s largest and most important trade show. Not since early 2020 had so many distributors been in the same building with so many suppliers and products.

Distributors on the trade floor spoke of smiles, familiar faces and reignited inside jokes, and whatever amount of enthusiasm distributor attendees might have brought with them to Las Vegas was multiplied by seeing the sheer number of industry professionals ready to use the industry’s biggest week to kick off what is anticipated to be a record-breaking year for the promotional product world.

Please visit the PPAI Expo 2023 website to see more highlights from the event.


Kicking off the new business year, PSI 2023 (Europe’s leading trade show for the promotional products industry) evoked a sense of optimism and excitement that had been sorely missed by the industry for more than three years. An astounding 487 exhibitors and 10,509 visitors from 75 countries made it perfectly clear: promotional products and their industry are back.

“PSI 2023 has exceeded our expectations, especially by the level of international attendance with visitors coming not only from Europe but also from North America, the Middle East and North Africa," said Barbara Leithner, Chief Operating Officer at event organiser RX Austria & Germany.

“Particularly impressive was the innovative power and agility with which companies used the time to adapt their products to the current requirements and trends using sustainable materials and modern technologies.”

The next PSI will be held in Düsseldorf from 9 to 11 January 2024. Please visit the PSI website for more information.

Merchandise World (UK)

More than 1,600 business leaders and their front-line teams attended the UK’s largest promotional merchandise trade exhibition on January 25 and 26. The event (organised by BPMA) is held in January as this is the perfect time to browse the latest and hottest promotional products for the coming year.
Big name brands and suppliers who exhibited at the event included Prodir, Roly, Senator, Bic Graphic, StormTech, Victorinox UK and more.

The peak-season Merchandise World event will be held on Wednesday the 13th of September 2023 in Milton Keys. Click here for more information about the show.

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