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18 August 2022

Top 4 Reasons Promo Show 2022 is a Must Attend for Distributors

It's not too late to register to attend Promo Show 2022, coming to Melbourne on Wednesday 24 August and 25 August.

Distributors of promotional products- if you only attend one trade show this year, make it this one!

Top four reasons distributors need to attend this year's show:

  1. Gain a comprehensive overview of the market
    You won’t find this many suppliers in the one place at the one time anywhere else in Australia. Use this as a unique opportunity to get an
    overview of what’s going on in the promotional products industry right now- which exhibitors seem to be the most popular? What common themes are evident in the dozens of product ranges on display?
  2. Establish meaningful relationships through face-to-face engagement
    The heart of every exhibition, trade show, or business event, industry aside, is the people that participate and the relationships that are renewed or forged within the walls of each show. For sole traders in particular, trade shows are an invaluable opportunity to experience a sense of community.
  3. Evaluate competing product lines
    Ever wonder which supplier sells the best umbrella? Who manufacturers the strongest plastics, the softest polos or who prints the deepest blacks? The propensity of resellers to order products online or deal with suppliers in an exclusively digital capacity often leads to misjudged product selection and client dissatisfaction. Avoid the likelihood of disappointing yourself and your customers by getting a hands-on, real life preview of hundreds of promotional products before making an investment you might regret once delivered. After all, there’s nothing quite like the real thing.
  4. Be inspired- get new ideas and find something new to offer your clients
    Resellers will collectively agree that most of their clients love bright, new, shiny things. APPA shows specialise in just this, showcasing new and innovative promotional items that will inspire you to wow your clients next time they ask you to devise a proposal for their next marketing installation or campaign.


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