Events

AI is opening up new opportunities for promotional products businesses to work more efficiently, improve their output and support business growth. But getting useful results takes more than simply entering a question into an AI tool.

Knowing what you want to achieve, how to prompt effectively and when to apply human judgement can make all the difference. Protecting your business and customer data is equally essential.

Join APPA for a member exclusive webinar with Marc Gunasinghe, Director of Gun Web Systems, who brings over 30 years of experience developing tailored software solutions for the promotional products industry.

AI and Its Use in the Promotional Products and Merchandise Industry

This practical session explores how to turn AI’s potential into useful business outcomes. Marc will cover the foundations of effective prompting, why strategy should guide your approach, and how to balance innovation with data security and quality control. He’ll also explore how businesses can move beyond individual tasks to develop integrated solutions that support long-term growth.

Date: Thursday 22 October 2026
Time: 11am AEDT | 1pm NZDT

You’ll learn:

• How to prompt effectively: Turn basic queries into clear, useful outputs that support your business goals.
• Why strategy comes first: Define what you want to achieve before choosing your tools and approach.
• How to protect your data: Understand the essentials of data security when using AI with business and customer information.
• Where human review matters: Maintain accuracy, brand voice and quality through human judgement and oversight.
• How to build for long-term growth: Move beyond quick fixes to develop robust, integrated AI solutions tailored to your business.

Meet Marc Gunasinghe
Gun Web Systems

Marc Gunasinghe is a Director, Business Analyst and Software Developer with over 30 years of experience delivering tailored software solutions to the promotional products industry.

At the helm of Gun Web Systems, he leads a team of more than 15 developers, building technology that streamlines operations and adapts to evolving market demands.

Combining technical development expertise with hands-on industry insight, Marc helps promotional products businesses navigate change through modern digital adoption.

This session is ideal for APPA members looking to build their AI knowledge and explore practical ways to use it within their business. Register now to learn how to approach AI with clear goals, secure practices and confidence.