Events

Sustainability is all about action, measurement and business integration, rather than just claims. And few brands have walked this path more publicly than Who Gives A Crap.

APPA members are invited to a 45-minute webinar where you'll hear directly from the team behind one of Australia's most recognised purpose-driven brands.

Date: Thursday, 14 May 2026

Time: 11AM AEST | 1PM NZST

Duration: 45-minute presentation + 15-minute Q&A

Starting to incorporate sustainability into your business practices can be an overwhelming task if you go in blind. Equipped with strategies that have been tried and tested by an organisation committed to sustainability, however, could be a game changer.

In this webinar, you’ll learn:

• WGAC’s B Corp journey: Why WGAC stuck with it and what’s changed over time
• Climate Action in Practice: Setting baselines, defining targets, the EV story and reframing costs
• Environmental Stewardship, packaging and EPR: Navigating circularity, EPR and what these frameworks mean for promo businesses
• The cost question: myth-busting the "sustainability costs more" and "customers aren't asking for it" pushback
• Reporting as connective tissue: Using ASRS and double materiality as one backbone for everything
• Live Q&A: Ask your specific questions about sustainability implementation, measurement, and business integration

Meet the speakers

Nila Jayasekera (Privacy and Compliance Specialist)

A governance, risk and compliance specialist with a background in scientific research, analysis and interpretation, Nila has over 10 years of experience in the development and practical application of governance, risk and compliance frameworks, analytical tools and management systems throughout various industries. Nila joined Who Gives A Crap almost 3 years ago as a Privacy and Compliance Specialist, she has recently and expertly guided them through their B Corp renewal.

Bernie Wiley (Director of Sustainability)

A Sustainability and Operations Leader with 15+ years of experience driving ESG initiatives, carbon reduction strategies, and supply chain transformation across global organizations, Bernie is currently Director of Sustainability at Who Gives A Crap, leading programs that reduce emissions, transition operations to renewable energy, embed circular economy practices, and strengthen ESG reporting across multiple geographies.

Whether you’re responding to client sustainability requests, evaluating supplier environmental claims, building your own sustainability strategy or navigating compliance and reporting requirements, this session provides practical insights from a brand that's built sustainability into its business model from day one.