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29 September 2022

APPA Distributor Benchmarking Results 2022 (Member Access Only)

Thank you to all APPA distributor members for contributing their business data to APPA's second annual benchmarking project.

Comprised of data generated from responses to more than 40 business questions, results are now available and presented in an Excel dashboard for APPA distributor members to download and compare their business operations/results against industry averages. For example:

  • Turnover for FY21/22
  • Sales targets for FY22/23
  • Conversion rates from enquiry to sales
  • Types of samples policies
  • Staff investment in professional development
  • And more

To further analyze the data, the Excel dashboard allows distributors to filter the data to compare their business against similar businesses (by location, years in operation, office type and turnover). 

CLICK HERE TO DOWNLOAD THE 2022 DISTRIBUTOR BENCHMARKING RESULTS

Members must be logged into the APPA website to access the results.

Lets Discuss the Results

Members are invited to join other members (in small groups of 4) over Zoom to openly discuss (1) how they will utilise the information contained in the dashboard to provide meaningful, relevant, and actionable data for your business and (2) to provide advice as to how others may better utilise the information and opportunities that this benchmarking survey provides.

Open Forums will be held over Zoom on: 

  • 2pm – 3pm AEST – Tuesday 18th October 2022 (for distributors with an annual turnover of under $3m)
  • 2pm – 3pm AEST – Wednesday 19th October 2022 (for distributors with an annual turnover of over $3m)

 
REGISTER NOW TO ATTEND AN OPEN FORUM

IMPORTANT: Before attending one of these open forums, members are asked to please answer a quick four question survey of how they intend to use the benchmarking results. Survey closes Friday 14th October 2022.  

TAKE SURVEY

 

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